Life • Liberty • And You TM
The City of Philadelphia recently launched a new signature brand ‘Life • Liberty • And You™’ built on the core values of the City and a timeless brand promise, rediscovered in the roots of Philadelphia’s City seal and the internationally known City icon – the Liberty Bell. The city has asked everyone who lives, works or visits Philadelphia to be a brand ambassador and to help establish Philadelphia as a customer-friendly place where anything is possible.
The new signature brand was developed as a result of research done of best practices in other cities and at the State level. The Office of the City Representative, working with the 65-person pro-bono Philadelphia Executive Marketing Council, which included representatives from the Greater Philadelphia Chamber of Commerce, undertook this extensive project.